Can Theresa May save her brand? As a marketing expert, I have some advice for her

”The Labour conference has already been hailed as a great success for Jeremy Corbyn and his party. So what should Theresa May do to follow suit? She has an opportunity to reposition the Conservative brand as competent, compassionate, engaging and professional to help recapture lost ground following the election. She should aim to reconnect with voters by outlining a clear, consistent identity, a focused vision for the country and appeal beyond the party faithful.  She should follow the following plan:

The Maybot is sorry

At the Conservative conference, May is expected to publicly apologise for calling a snap general election in June. She’ll also pay tribute to former colleagues who were unseated by Labour and Liberal Democrat candidates.

Unfortunately TeasMade is reverting to type as the ”Chains” are back.

Clarity on policies

May should put forward clear pledges and well-thought-out policies to appeal to all sections of society. Slogans such as “strong and stable leadership” and “in the national interest” although initially eye-catching needed to be substantiated with practical information that the public could clearly understand.

Broaden the brand

The prime minister should emphasise the collective talent and experience of her cabinet rather than focusing solely on her leadership.

http://www.independent.co.uk/voices/theresa-may-polling-tory-party-conference-can-she-save-brand-marketing-advice-a7980826.html

storks
Just like making a silk purse out of a sows ear.

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